Formulated specifically to neutralize unwanted yellow tones in blond or gray hair and enhance the brightness of dull blond hair, both natural and colortreated. A hydrating and nourishing shampoo formulated with rich, cold-pressed Grape Seed Oil brings out a delightful softness and shine with every use. This shampoo protects the hair from damage caused by UV rays and heat styling while also helping to reduce color fading as you wash.